Soccer is one of the most popular sports on the planet and as such has an audience that hardly compares to many other things.
With so many people watching the game, it’s no wonder billions of companies are constantly looking to get as much advertising space from clubs as they can, acting as their sponsors.
Let’s take a look at who the major soccer teams sponsor, what types of sponsorships they are, and why they are so important to the sport itself.
Sports equipment companies
First, every football team has a sports equipment sponsor, with Nike and Adidas at the helm, ahead of other companies like Puma.
When looking at the biggest soccer teams in the world like Manchester United, Barcelona, Bayern Munich and Milan, you will notice that they usually wear outfits from Nike or Adidas.
This is not a coincidence, nor is it the reason this equipment is of the highest quality. Of course, the equipment is pretty good, but the real reason for always wearing the same outfits is the sponsorship contracts they have with these companies.
By having your equipment worn by top soccer stars like Cristiano Ronaldo and Lionel Messi, Nike and Adidas can sell millions of jerseys and other equipment each year and are still the best in their industry.
It may come as a surprise that people in sports support things like Pepsi, Red Bull, and Coca Cola, but when there’s enough money on the table, they certainly do.
While there is no chance for major players to sip a can of Coke or Red Bull before a game, they will happily do so on television, making millions in the process.
Pepsi has been very aggressive with advertising through soccer, sponsoring entire teams and getting the likes of Thierry Henry, Frank Lampard and Kaka to appear in their ads.
The Austrian company Red Bull even has its name attached to some clubs that perform at the highest level, such as Red Bull Salzburg and Red Bull Leipziger, taking the sponsorship game to a whole new level.
Sports Betting Sites
Online sports betting only exists to make the experience of sports fans around the world more complete, so it is not surprising that the best soccer betting sites take advantage of the opportunity to sponsor the main football clubs.
Over the years, almost every club has worn a betting company logo on their jerseys, with bet365, Coral and Betway being the top sponsors of this type.
For example, Betway was the official betting sponsor of players like AC Milan and Real Madrid for many years. Few clubs were able to completely avoid betting with gambling companies, regardless of what they might think about soccer betting in general.
Banks and airlines
When it comes to endorsements and marketing, companies with the largest budgets often land contracts that others couldn’t.
This is also the case with football. If you’ve ever watched a Premier League game in recent years, you’ve probably noticed that it’s called the Barclays Premier League. Barclays is, in fact, one of the UK’s largest banks and the largest sponsor of the Premier League and many other sports organizations in the country.
On the other hand, Etihad Arab Airlines, Emirates, and Qatar Arilines have also entered the sport of soccer sponsorship strongly, as their name is associated with the major football stadiums in England, and they have shell out millions of pounds for the opportunity to do so.