These fries can thank the NFL stadiums for their existence


It looks like Frito-Lay put the Patriots mascot into service.

Video screenshot by Amanda Kooser/CNET

I wish I had been in the room when a marketing guru proposed the idea of ​​digging up dirt from NFL stadiums, mixing it with Texas fields, and growing potatoes to make limited-edition bags of team-specific Lay’s potato chips. Because it’s a bit bright.

Lay’s Golden Grounds Potato Chips go through a normal potato chip growing and manufacturing process, with the added trick of knowing that the chips in the bag touched ground that your favorite players likely ran into. Can you taste the tacos and the sweat? Unlikely. These chips have more to do with the mystique than the terroir of NFL stadiums.

Lay’s announced the tokens earlier this week, saying the limited-edition bags representing 29 teams will be available to fans via a Twitter giveaway. requires fans to create tweets using a series of hashtags. Full rules are available at Lay’s Golden Grounds website.

But wait, you say, there are 32 teams in the NFL, so why only 29 different chips? Sorry, Browns, Bengals and Broncos fans: no dirty chips for you. I don’t know why, but I contacted Frito-Lay to ask.

A video realization goes into some details of the creation process. You’ll be glad to know that the dirt from the rival teams was kept separate in the potato field. That means the Chicago Bears’ Soldier Field chips won’t be smeared by the Green Bay Packers’ Lambeau Field floor.

Frito-Lay brought the football legend Jerry Rice as Spokesman for the Chips. He described the San Francisco 49ers’ midfielders as having “three Super Bowl wins, 22,895 yards, 1,549 receptions, 208 touchdowns and 13 Pro Bowls.”

I guess Chicago Bears fries would taste like the fading choruses of The Super Bowl deck and the ghosts of Mike Ditka’s Hot Polish Sausages. Delicious.


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