In Word: The smartwatch market is now 27 percent larger than a year ago, mainly thanks to strong demand for models under $ 100. Meanwhile, Apple has crossed the 100 million milestone, but its leadership is falling. eroding as brands like Samsung, Garmin, and Chinese companies that make inexpensive smartwatches are slowly gaining ground.
The last report Counterpoint Research is here, painting what has now become a familiar picture of the smartwatch market where the Apple Watch leads the pack, along with some signs of positive change in the land of Wear OS.
Global smartwatch shipments for the second quarter of this year showed a healthy 27 percent year-on-year increase, showing that appetite for wearable devices has improved as restrictions related to Covid-19 have eased. The Apple Watch accounted for a slightly smaller share (28 percent) of total shipment volume compared to the same quarter last year, but at the same time its user base has grown to more than 100 million.
Huawei still ranks second among global smartwatch brands, but its market share is down 29 percent compared to last year, following the same path as its smartphone business as a result of sanctions from That reduces the Chinese company’s ability to secure essential components and software. Licenses.
Samsung has risen to third place and is now in the best position to benefit from Huawei’s decline. The Korean giant’s Galaxy Watch line now accounts for 7.6 percent of total shipments, and this number is expected to rise as a result of renewed interest Shown for the Galaxy Watch4 which was unveiled earlier this month.
Surprisingly, the fastest growing brand was Garmin, which now accounts for 5.8 percent of smartwatch shipments, an increase of 60 percent year-over-year. Budget smartwatches in the under $ 100 price category sold five times better this year, but the top five best-selling models globally were the Apple Watch Series 6, Apple Watch Series 3, Apple Watch SE, Samsung Galaxy Watch Active 2 and the Imoo Z6-4G.