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The popularity of the new Netflix show in South Korea, Squid Game, should come as no surprise and an introduction for October 4, 2021.

Dear gossip,

A week ago in this space I wrote about Squid and how was program n. # 1 in the world on Netflix, even in North America, even though it wasn’t being talked about, at the time, in North America as a No. 1. In the days that followed, well, everyone is talking about Squid now. Last time I checked, PEOPLE.com published three articles on Squid only during the weekend, included a post on how to make dalgona which appears (in the most screwed-up way, obviously) in episode three.

Squid is great on social media. Memes are taking over, although I won’t post any here because a lot of memes are spoilers, and of course the show is trending on TikTok. You can also wait Squid to be a thing on Halloween. The green tracksuits worn by the game’s players and the red jumpsuits worn by the guards are an easy disguise, and considering what the show is about, they’re ominous as shit, fulfilling the spooky Halloween requirement. However, I’m not looking forward to seeing some people figure out how to make it “sexy.”

Squid Game ‘s popularity should come as no surprise. It was about time. Over the past few years, I’ve been writing more and more about Netflix’s international expansion and the impact that strategy has had on its global success. Netflix’s investment in South Korean programming has been especially effective, as its library of East Asian content is a huge draw for many non-English-speaking subscribers who are already used to viewing with subtitles. But they were investing in an industry that was already well developed and super sophisticated. The values ​​of the Korean production, as I have written about BTS, are impressive as fucking and efficient; they can quickly change high-quality garbage. Some of the K-dramas that I watch often are still filming later episodes when the series already premiered (although Squid Game ‘s production ended long before its release). Squid It hasn’t even peaked yet, but there is already another series from South Korea that could be the next viral show. Hellbound from Train to Busan director Yeon Sang-ho, premieres next month after being the first K-drama series to be invited to TIFF.

For now, however, we are still in the Squid timeline. The main actors of the series will appear this week in The Tonight Show starring Jimmy Fallon. Specific cast members have yet to be announced, but I’m sure Lee Jung Jae, right? Hey just joined instagram last week and he already has 1.5 million followers even though he is yet to be verified.

And definitely Jung Ho Yeon, who has been described by some Korean media as “the nation’s supermodel.” Squid It is her first job as an actress. Before the series’ launch, she had 400,000 followers on Instagram. She is now the most followed Korean actress on the platform with more than 13 million followers and constantly growing. Here’s this summer on the cover of Vogue Korea:

At this point, if casting agents around the world, including Hollywood, don’t have her on a list, they aren’t doing their job.

However, this is what we do not need: an adaptation to the English language. And you know there are people in the western entertainment industry who are still into that shit. SquidThe themes – a prophetic reflection of unbridled capitalism, a meditation on the inequality and inherent cruelty of humanity – are specific and universal, and they target so much your local audience (the audience in Korea is so high that there was an internet outage and Netflix being sued by a Korean internet provider) and global. So no one here has to be figuring out how to redo this with an English-speaking cast.

Yours in gossip

Lainey

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