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Tuesday, November 30, 2021

The classic BMW M emblem returns for 50 years

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BMW has come a long way from its humble beginnings in 1928. At the time it was building Austin Sevens under license, but is now a multinational company that ironically ended up owning the Austin brand during its tenure at the Rovers Group which ended in 2000. Even the Motorsport brand turns 50 next May (May 24 if you want to be exact), and the celebrations start early. Starting in January 2022, you will be able to order your BMW M car or M Sport moldings with retro circles with ‘semi-circles changed in blue, purple and red’.

And today’s anorak fact: Although BMW Motorsport GmbH was founded in 1972, that badge design didn’t appear on their race cars until 1973, and it wasn’t until 1978, when the BMW M1 was born, that those colors were first shown. time. like three slanted stripes and it became the Motorsport logo we know so well today.

If you want to know what the colors mean, we can also answer (more or less). Blue stands for BMW, red symbolizes racing, and purple expresses the connection between the two. Then it is as clear as mud. And the purple has since turned into a dark blue.

In addition to the rounds of celebration, during 2022 you will also have the opportunity to make your M product even more distinctive with the reappearance of a selection of famous Motorsport paint finishes that have been used throughout BMW’s 50-year history. These include Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red, and Frozen Marina Bay Blue.

BMW M GmBH President Franciscus van Meel said: “With the classic ‘BMW Motorsport’ emblem, we would like to share our joy for the anniversary of BMW M GmbH with fans of the brand. We have a great year ahead of us, to be celebrated with outstanding unique products and exciting performances. ” Love that.

A year of M-car-centric celebrations sounds great to us, which will include next year’s Festival of Speed. However, he also said, “M has long been considered the strongest letter in the world.” Hmmm, we think you might not agree with that.

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