Starbucks Rewards: How the Coffee Giant’s Mobile App Became a Winner

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Starbucks, a $ 124.4 billion company, only follows McDonald’s as the largest restaurant chain by market capitalization. In this video, WSJ’s Heather Haddon explains how Starbucks used technology to gain its loyal customer base and why mobile ordering is changing the chain’s business priorities. Photo: Stanislav Kogiku / Zuma Press

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