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Tuesday, November 30, 2021

M’sian Point of Sale System for Dental Clinic Business Efficiency

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[Written in partnership with Supernewsroom, but the editorial team had full control over the content.]

Last time we spoke to the Malaysian point of sale (POS) system provider Aoikumo, the brand provided its services to clients in the fields of beauty, medicine and wellness.

Around that time, however, CEO Kevin Nair had already expressed an interest in serving dental clinics to Vulcan Post as well.

Just under a year later, he was proud to share that they had achieved that goal. Within 1 month of launching your new POS system, cumoDent, 15 dental clinics had already been incorporated.

Adjusting the system

It all started with inquiries from dental industry players who learned that Aoikumo’s POS system was being used by medical and beauty service providers in 2019.

When the MCO arrived in 2020, the Aoikumo team felt it was an opportune time to divert development attention to a suitable dental POS system.

But if Aoikumo’s existing POS system could serve beauty, medical and wellness service providers, why did they have to go the extra mile to create a new system just for dental clinics?

Kevin replied, “We were missing the dental and periodontal records and at the same time the patient journey, which is the flow from the point the patient arrives at the clinic to billing, also differed.”

The periodontal charts on kumoDent / Image Credit: kumoDent

Did you know: Periodontal refers to everything related to the structures that surround and support the teeth or that affect them.

“Apart from that, Aoikumo had many more functions than dental clinics required, such as package control, marketing modules, tiered commissions, etc.”

Despite these differences, the team’s goal was for both kumoDent and Aoikumo to share the same platform.

This was so that their available applications kumoSan (for personnel administration) and kumoBiz (a lightweight version of the POS system to facilitate business operations) could also be used by kumoDent subscribers, eliminating the need to develop more separate ones.

However, this plan came with a caveat. “We had to make sure that whatever we were doing was not disrupting existing Aoikumo customers when kumoDent was launched,” shared Kevin.

Therefore, the team spent most of their time testing to make sure their architecture could hold up with the addition of kumoDent.

Taking care of your clients’ clients

However, kumoDent is not the only dental clinic POS system in Malaysia as there are also foreign competitors offering their services here.

But Kevin thinks he and Aoikumo’s team have their PSUs up front. Creating the most efficient and high-tech system would still mean nothing if the people who intend to use it can’t figure it out.

Since the main users of kumoDent are nurses and doctors, the team makes sure that all the new features and functions that are released are easy to use. At the same time, they provide easily accessible help and support.

Then there are also the value-added services within the Aoikumo ecosystem that include the aforementioned kumoSan app.

On the customer front, Aoikumo has a MeTIME Wellness app for patients to book appointments, verify past transactions, and more.

The kumoSan app (left) and the MeTIME Wellness app (right) / Image Credit: kumoDent

Some future plans to improve it include adding an in-app purchase feature that allows patients to pay for treatments on the app itself.

And because, as they say, knowledge is power, kumoDent provides patients with post-treatment care reports that provide advice on how to care for teeth after a filling or extraction of wisdom teeth, for example.

This comprehensive care has proven popular with kumoDent’s target clientele, and today dental clinics account for about 10% of Aoikumo’s store subscribers overall, and Kevin noted that this is still a growing number.

Focused and on track

Over the next year, Aoikumo aims to add a total of 300 clinics to kumoDent. The team has set aside budgets to increase their sales and marketing efforts to increase awareness and strengthen their brand identity.

After these efforts, Kevin said: “We are still on the right track and we are confident that we will reach the goal next year.”

Regarding other growth objectives, he responded: “Regional and international expansion, if the situation permits, as well as greater adoption of the MeTIME Wellness application to facilitate patient reservations and purchases.”

Although the possibilities are endless, Kevin and his team choose to focus on kumoDent and Aoikumo first, but they will not exclude other verticals within the medical and wellness industry in the future.

  • More information about kumoDent here.
  • Read about other Malaysian startups we’ve covered here.

Featured Image Credit: Aoikumo

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