Squid has been crowned by Netflix as the greatest original ever, but it got off to a slow start in the US, according to Nielsen.
In the metering company’s broadcast rankings for the week of September 13-19, South Korea’s blockbuster failed to rank among the top 10 original shows. It accumulated 206 million viewing minutes.
Nielsen’s numbers capture only viewing through a television screen and only for Netflix, Amazon Prime Video, Disney +, and Hulu in the US, the data arrives about a month after the fact. Squid It’s become a global phenomenon by now, with 111 million households trying it out in its first month, according to Netflix, though it’s now clear how little the United States had to do with its initial traction.
Lucifer, in its first full week since a new season hit Netflix, it dominated the week, racking up nearly 1.6 billion viewing minutes. The former Fox drama, which has been repatriated on Netflix, fell short of No. 1 last week, but had very few days after its premiere to evict. Clickbait. This week, the latter did not model even half of Luciferis totally.
Netflix once again took the top 10 spots in the top 10 overall.
Along with streaming ratings, Nielsen also released the September issue of The Gauge, its monthly snapshot of the overall viewing. The broadcast ticked up 26% of the total from 24% in August, thanks in large part to the start of the NFL football and entertainment seasons. Streaming’s share remained stable at 28%. Broadcast share has been just ahead of broadcast television since Nielsen began reporting monthly numbers last May, but the 26% share was the highest since that time.
Here’s the full weekly top 10:
Lucifer – 93 episodes, 1.6 billion viewing minutes
Clickbait – 8 eps., 732M min.
manifest – 42 eps., 712M min.
CoComelon – 12 eps., 703M min.
Criminal minds – 316 eps., 687M min.
Sex education – 24 eps., 595 M min.
NCIS – 353 eps., 567 M min.
Grey’s Anatomy – 376 eps., 564 M min.
Heartland – 215 eps., 456 M min.
The circle – 33 eps., 444M min.