FP trendOctober 21, 2021 9:36:56 AM IS
Facebook could soon get a new name, as hinted by an anonymous source familiar with the matter. The rebrand could be announced ahead of the company’s annual Connect event scheduled for October 28 this year.
It is suggested that the goal of giving Facebook a new identity is for people to recognize it as more than just a social media platform. This step will make the Facebook app one of many products coming from the parent company. The other products include Instagram, WhatsApp, Oculus, and more.
The rebrand is also expected to reveal what the social media company has in store for its users in the future. These changes may include the way your various applications work.
However, Facebook has not commented on the matter. The social media giant has kept all the details hidden, including the new name. Although, speculation suggests that the name could be related to Horizon, which is Facebook’s unreleased virtual reality product. The name of the virtual reality product was recently changed to Horizon Worlds.
Chances are Zuckerberg will announce the change soon and will detail it at the next Connect event this month.
For the uninitiated, the change was previously hinted at in July. Mark Zuckerberg, in a statement to The edge, he said, the company “will effectively transition to being a metaverse company” from a social media company.
Facebook has been working hard on the new “metaverse.” A dedicated team has assembled and has even announced that its director of AR and VR, Andrew Bosworth, will soon be promoted to CTO.
The founder and CEO of Facebook said that the metaverse would be his big focus and “it will just be a big part of the next chapter of the way the Internet evolves after the mobile Internet. And I think it will be the next big chapter for our company as well, it’s really doubling down in this area. “
The company’s name change also comes after a former Facebook employee denounced the company for prioritizing profits over surveillance of hate speech and misinformation.