Just a few days after introducing a new Android campaign that borrows a lot from Apple’s strategy, Google lashed out at Apple for its green and blue message bubbles. Now he is asking for help.
Following a report in The Wall Street Journal Documenting how “pressure to be part of the blue text group” is guiding teens’ smartphone buying decisions, Google exec Hiroshi Lockheimer took to Twitter to criticize Apple’s color-coded chat bubbles. , calling them “a documented strategy” of the company. that uses “peer pressure and intimidation as a way to sell products.” Google Android account He also tweeted the story with a reference to “bullying.”
Journal report resurfaces documents from Epic’s trial that described Apple’s resistance to expanding iMessage to Android In a series of emails, Craig Federighi, Phil Schiller, and other Apple executives worried that “iMessage on Android simply serves to remove [an] obstacle for families with iPhones to give their children Android phones ”.
Numerous high school and college students were interviewed for the article, which described situations where iMessage kept Android users out of social circles. In one case, a girl’s sister “made fun of her for exchanging text messages with prospective lovers using Android phones” by calling the green bubbles “disgusting.”
In the report, Lockheimer said there are “no real technical or product reasons” for blocking iMessage and urged Apple to “join the rest of the mobile industry.” Google has tried numerous proprietary messaging platforms Over the years, including Allo and Hangouts, but neither have gained the kind of traction that Apple’s iMessage has.
For its part, Google has recently updated its own Messages application to support iMessage interactions how to like and laugh. Previously, the reactions resulted in annoying texts that repeated the message that someone liked and hindered the conversation, but with the new system, the emoji appear like on an iPhone.
Google also recently switched to RCS (Rich Communication Services) for messages, enabling many of the benefits of iMessage but without blocking a single device. Similar to SMS, it is a more universal system supported by carriers.
Lockheimer followed his criticism with a twitter thread urging Apple to support RCS to “improve the experience for both iOS and Android users.” He also said that Google is “happy to work with Apple to make RCS interoperability (reliability) a reality,” although RCS support would benefit Google more than Apple. That said, Lockheimer’s tone was much friendlier after days of “big discussion.”
Public embarrassment aside, the iMessage platform is unlikely to change anytime soon. As the Journal report shows, the system works as intended and Apple has no reason to change it. RCS may be superior to SMS, but many of the functions overlap with iMessage and it is not end-to-end encrypted. Due to those reasons, we are likely to see further lockdown as Apple expands its portfolio of wearable devices and shifts toward augmented reality-based services.
Update 1/11:More details added.
Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology dates back to his first PC: the IBM Thinkpad with the lift-up keyboard to change the drive. Still waiting for that to come back in style, tbh.