Kim kardashian Skim’s line of shapewear is quickly taking over social media like celebrities Ashley graham, Sofia richie other Kylie jenner Take the ‘gram to show your love for shape-enhancing underwear.
the keeping up with the Kardashians star launched Skims in September 2019 and the collection sold out in minutes. According to TMZ, she amassed a casual profit of $ 2 million in that time.
But that does not mean that the launch was totally fluid. The line of modellers was originally called Kimono, which was met with accusations of cultural appropriation. The founder apologized to her fans via Instagram for not understanding the cultural meaning of the term and decided to change the brand name to Skims in August.
Following the success of its original release, the beauty and fashion guru launched the Cotton Collection and Contour Bonded Collection. The cotton collection features comfortable pieces perfect for lounging around the house, like the cotton bralette and the cotton ribbed boxer. Contour Bonded Collection is the strongest level of shapers in the line and is ideal for smoothing the tummy area. Other exciting releases include her Loose Cozy Collection and many exciting bras and underwear.
Shapewear is designed to be worn under clothing to enhance your shape, but as you’ve probably seen on social media, they’re also super flattering and photogenic on their own! Jenner and Richie have been shown taking selfies in the mirror and Selena Gomez did it too – before she removed it to replace it with a photo of her with a friend Taylor Swift, which some suggested was a nod to her friend’s feud with the reality family.
But that’s not to say that selfies are the only reason you should try Skims. Ashley Graham is excited about how comfortable the Skims Sculpting Bra is and Wendy williams She even wore a red carpet piece under her Dolce & Gabbana dress! AND Lisa rinna He proved he was cut out for a long night of dancing when he posted a video to his Instagram account to the beat of “Gold Digger” at Body Sculpting Mid-Thigh.
So, what are you waiting for? Keep scrolling to see some of your favorite celebrities wearing pieces from the Skims Shaper Collection.