In Word: Smartphone vendors have been in a constant state of flux when it comes to shipments for the past few quarters. But when it comes to revenue and profit, Apple has firmly established itself as the market leader.
Counterpoint Research in its latest market report has charted the progress of manufacturers in shipments, revenue and earnings since the first quarter of 2019. Since then, major players have competed to position themselves in terms of share of shipments. In all but one quarter, Samsung finished on top, but the battle for second place and beyond was very fluid.
However, looking at the revenue share and operating profit, we see that Apple has been able to maintain a safe distance from its competitors at the top of the list.
In the second quarter of 2021, Apple managed to capture 75 percent of the overall phone market operating profit and 40 percent of revenue despite representing only 13 percent of global phone shipments. As Counterpoint highlights, that’s still lower than its peak in the fourth quarter of 2020 when Apple made 86 percent of profit and half of all revenue.
In terms of earnings, Samsung has consistently held second place behind Apple. That has also been the case in terms of revenue, save for two quarters when Huawei edged out Samsung for second place.
Speaking of Huawei, the company’s downfall after US sanctions is clearly illustrated in all three categories. This helped open the doors for other Chinese smartphone makers to make a move, including Xiaomi, Oppo, and Vivo.
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