Funko flies high on Thanksgiving.
The Everett, Washington-based pop culture products company played a popular role in Macy’s annual Thanksgiving Day parade in New York City on Thursday with a balloon of the character Grogu from the Star Wars series. streaming “The Madalorian”.
It is the first time a Star Wars-themed balloon has been featured at the iconic parade, which celebrated its 95th anniversary on Thursday and aired nationwide on NBC.
Funko collaborated with Macy’s and LucasFilm, and department stores were among those who tweeted their approval when the green giant Grogu flew by.
The balloon inspired by Pop! He navigated the streets of Manhattan at 41 feet high, 29 feet long, and 37 feet wide.
Funko licenses characters from across the spectrum of pop culture, including television, movies, comics, sports, and more. Is pop! the figurines, which are about 40½ feet shorter than the parade balloon, are its flagship product.