Pininfarina jumps to NFTs

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  • Pininfarina has announced that it will sell five non-fungible tokens, or NFTs, related to the 1970 module concept.
  • The R.M. Sotheby’s Auction house is handling the transaction at an event happening later this month.
  • Could there be a worse week than this week to announce it, with the metaverse trending? Well, we can’t be sure.

    The late Norm MacDonald had a routine about giving lottery tickets as gifts. It was something like: “This is what I bought you: nothing!”. Speaking of which, let’s talk about NFTs! Can we assume you are aware of NFTs? If not, here’s the idea: You own a digital file and it’s all yours: a photo, a video, whatever. For a time, the NFTs went strong, with the Bored Ape Yacht Club (shoddy humanoid ape images) leading the way. But somehow, it seems that public sentiment is changing, and now maybe some people are reconsidering the idea that a JPG of a monkey, or anything, should be worth more than a house.

    So just in time for the NFT market bloodbathPininfarina has announced a new NFT collection dedicated to its 1970 Modulo prototype, with all five NFTs being auctioned by RM Sotheby’s at the end of this month. Right now, Pininfarina probably wants the last sentence to be in the past tense and read “last month”, before Tether was released and Luna crashed and Coinbase shares fell 75 percent. Okay, let’s talk about cars. Something like.

    Pininfarina

    What is Pininfarina auctioning, exactly? Well, not the module, nor the course. But Pininfarina has original design sketches of the Modulo, which it’s also not auctioning. What they are selling is a kind of digital diorama of the Module set in each of the five decades since its introduction, with soundtracks created by Sasha Sirota. Perhaps sensing that this project needs a bit of a real-life hook, winning bidders also take home two physical prints of the design sketches, each signed by Pininfarina president Paolo Pininfarina. Oh, and you get a private tour of the Pininfarina museum and a session with the design team. Getting back to the virtual side of things, this prize pack also includes unique digital replicas of the Pininfarina Modulo that will give you serious credibility as a collector of imaginary cars in the Metaverse. What is your offer? The contestant who offers the closest Ethereum value without going over wins the showcase!

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    In their quest to rapaciously separate the bored rich from their money, we wish Pininfarina all the best. But the venerable design house may be overestimating the overlap between people who own NFT wallets and know who Sasha Sirota is, and people who care that Pininfarina is responsible for both the cadillac allante and the Daewoo Lacetti. To us, Lamborghini seems more like the kind of company that would be in tune with the NFT crowd, a brand that would churn out some NFTs while the market was still boiling. Oh wait: they did it, for a total of more than $600,000. Lamborghini even created an aftermarket page on its NFT site, so original owners can resell them. So far, it has no listings.

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