Mercedes-Benz dealership opens driving school for teenagers to retain them

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Kory Enders covers the costs for half of the Clements students, while the concessionaire covers the rest.

Teens learn skills like backing up, evasive lane changes, and brake adjustments at the MSR Houston racing facility. The dealership says the exercises teach students safe driving and accident prevention techniques and allow them to experience extreme situations in a controlled environment.

Enders is among several professional drivers who work with students. The dealership holds four sessions each year, one for Clements and one for the families of its customers in the access program.

“The benefit is that we have happy parents, we have safer drivers, we have smarter drivers and we have the gratitude of our customers, so there is an intangible benefit,” Brown said. “They know that we are sincerely committed to the safety of their families and, specifically, their children.”

Training begins in the morning with classroom instruction before students get behind the wheel. Brown said students, while donning Sugar Land Mercedes-Benz T-shirts, are taught about seating position, hand and mirror placement, vision and awareness.

Over the years, some students shared during the introductory portions of the class that they had had rollover accidents. While driving school is supposed to be fun, Brown said these episodes underscore the importance of the lessons being taught.

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