On Friday, May 13, VW of America sales and marketing chief Andrew Savvas sent a letter to the brand’s 650 dealers, confirming that Scout will be an independent brand within the VW Group and that they will not have any rights to their products. products.
The letter did not appear to allay dealers’ concerns about VW’s plans.
Diess believes the German automaker can command a 10 percent market share across all its brands in the US, and has tasked VW of America CEO Scott Keogh with making that happen by the end of the year. the decade. Keogh has said that it would be difficult to reach that goal without “playing” in the truck segment, which accounts for about 15 percent of the overall US market.
VW Group CFO Arno Antlitz said Scout “will be a separate unit and brand within the Volkswagen Group that will be managed independently. This is in line with the group’s new management model: small units that act with agility and have access to our technology platforms to take advantage of synergies”. “No executives have been named for the new unit and brand.
VW dealers in the US have been asking for a pickup in their lineup for decades, said another dealer, who spoke on condition of anonymity. automotive news. The dealer said that if the VW Group intends to sell Scout vehicles through franchises, “after everything we’ve been through together, I hope we at least get the first chance.”