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CEO of Apple tim cook delivered a commencement address at Gallaudet University on Friday and underlined the company’s commitment to accessibility, privacy and the environment.
Gallaudet University in Washington, DC is the nation’s leading university for the deaf. Apple has been associated with the school to provide assistive technology and scholarships to students.
During his speech, Cook highlighted that partnership, saying the cooperation has allowed Apple to build accessibility-focused features within its own products, such as apple maps.
“We are incredibly fortunate to have such innovative and committed partners,” said Cook.
Apple’s CEO also reiterated the company’s stated purpose of creating technology that enriches the lives of its customers. He also doubled down on Apple’s core values, like its focus on accessibility, privacy, and environmental responsibility.
Cook also gave the students some tips for staying true to their values as they embarked on their graduate journeys.
“What does it take to build a life that provides meaning and satisfaction?” Said the cook. “No one can answer that question for you, and that includes me. There is no iPhone feature that can come to the rescue. AI is good, but it’s not that good. Still, I have one important piece of advice I want to share. — so important, that it’s the only advice I’m going to share today. And that is this: whatever you do, lead with your values.”